SG1. Marketing natural gas and promoting new usages. The search of best practices of Marketing & Promotion campaigns and its uses


Chaired by: Luis Pinto


Scope and Purpose:

The study group will analyse marketing & promotion campaigns for the use of natural gas.  Provide special attention to relevant market differences such as growing and mature markets,  cold and warm weather markets, etc

Analysis of market-applied innovation and new technologies, including hybrids. Profitability analysis of technologies relative to the level of usage covered

The study group will also develop a handbook with Key success factors and Compendium of best practices for international use.