PGC - E Marketing and Communication

Introduction

The programme committee on marketing  and communication for IGU (PGC-E) is responsible of a twofold objective: On the one hand, to identify and develop ideas, tools and products for a successful promotion and sale of natural gas.  On the other, to define ways to effectively convey the merits of natural gas and its role in sustainable development, and in a clean economy[1].

The Committee will divide its work into three study groups (SG), each of them focused on the following key topics

SG1. Marketing natural gas and promoting new usages
SG2. Competing and coordinating with other energies
SG3. Communication & public acceptance of natural gas projects

The works of the study groups will be largely based on success stories, evaluating the key drivers behind them.

i-gas Industry: Contribution to a special report

Transversal topic covered by the three study groups on the impact of on-line and new media on the gas industry.  PGCE also aims to give continuity to the report produced by SG3 / PGC-E on 2011 “IGU Online Proposal”.

At the end of the triennium the work and studies developed will contribute to promote the important role of natural gas in the future energy mix

Next meeting of the group will take place in Rotterdam, (The Netherlands)

29^th Sept - 1^st Oct 2014

The meeting will be hosted by Gasunie

STUDY GROUPS

SG1. Marketing natural gas and promoting new usages
SG2. Competing and coordinating with other energies
SG3. Communication & public acceptance of natural gas projects
i-gas Industry: Contribution to a special report

Members in study groups